How Working Advantage is Revolutionizing Corporate Discount Programs for a Multi-Generational Workforce

Offering a one-size-fits-all benefits package may have worked in the past. However, it’s no longer the right way to attract and keep great people. In today’s multi-generational workplaces, employees want to be able to choose from a buffet of benefits options. That’s why more and more companies are developing custom benefits packages and programs. 

It’s a smart employer move, especially given the latest dismal employee engagement trends. Across nearly all generational cohorts, Gallup has seen a steady decrease in workplace engagement rates between 2020 and 2024. The decline has been particularly noticeable among younger Millennials and Gen Zers. 

How can giving employees more benefits-related choices help move the needle on engagement? For starters, the practice leans into workers’ growing desire for flexibility. It also enables people to address their most pressing needs with the assistance of their employer.  

Being able to pick between several company-supported perks makes certain that each worker gets what he or she needs most from the employer-employee relationship. Take pet insurance, for instance. Some workers might not want this type of insurance, but others might be happy to tap into it at a discount. 

Of course, businesses aren’t always sure how to effectively bring an array of benefits to their employees. That’s why more than 40,000 employers have turned to corporate discount provider Working Advantage. By leveraging Working Advantage’s platform, companies can introduce their employees to an array of unique discounts and perks. And the employees can then tailor their benefits experience to fit their needs. 

What makes Working Advantage stand out in the corporate discount provider space? The answer lies in four of its key features and attributes. 

1. Working Advantage makes sure the diverse needs of modern workers can be met. 

Working Advantage has a vast lineup of perks, discounts, and benefits that companies can opt to bring to their people. Consequently, employers can consider the generational makeup of their workforces when determining which options to offer. Remember: Putting a number of choices on the table empowers employees to do what’s right for them and, if applicable, their families. 

For example, Working Advantage provides employees with access to voluntary group benefits including critical illness and long-term care insurance. These types of benefits may be more attractive to workers later in their careers than those who are just starting out. For a company with several Gen X and Baby Boomer employees, being able to provide those insurance options could show sensitivity of the needs of mid-career and near-retirement workers.  

2. Employers can reward individual employees. 

Leaders sometimes have difficulty figuring out how to successfully reward their workers for meeting KPIs or reaching milestones. The Working Advantage portal streamlines the process by allowing employers to send rewards worth between $5 and $500 to employees. Once the employee receives the reward, the employee can redeem it for travel purchases, gift cards, and more. 

Not only can this type of incentivization boost morale, but it can give employees a reason to improve their performance. Since they know they can receive rewards for doing their best work, they’re more apt to produce. After all, they realize they’ll be likely to get something a little extra for their efforts. 

3. Advanced technology removes the friction of managing corporate discounts and benefits. 

Working Advantage’s use of advanced technology is another reason the corporate discount provider has become so popular. Thanks to the setup of its proprietary software, Working Advantage is easy for both employers and employees to use. In fact, its interface is designed to make the digital experience satisfying for all stakeholders. 

There’s a secondary upside to Working Advantage’s high-tech software: Scalability. That is, companies don’t have to worry that their benefits packages will become hard to control if they hire more employees. Working Advantage was created with fast growth in mind.  

4. Employees are encouraged to take time off. 

Getting time away from work is important for all employees. Unfortunately, most people aren’t so good about taking time off. As Qualtrics polling has shown, the average U.S. worker doesn’t use 9.5 days of paid time off (PTO) each year. But Working Advantage tries to urge workers to get away by giving them discounts on hotels, flights, and entertainment ticket buys. 

How does the system work? Employees can explore a wealth of getaway discounts available through Working Advantage and order tickets through the site. There’s no need to go outside of the Working Advantage portal. As a result, employees can spend less to get the rest and relaxation they deserve. Additionally, they can construct their perfect vacation every time — and for less. 

The traditional type of benefits program just doesn’t cut it anymore. In multi-generational workplaces, employees need to be able to design their own packages. Working Advantage makes this possible through its innovative approach toward benefits, perks, and discounts. It’s the right fit for the era’s dynamic workplace.